Crowdsourced Data: Why Thousands of Heads Are Better Than One

How often have you searched for something online and ended up finding the answer on Wikipedia? This is a great example of crowdsourced data at work.

Technology is making it easier than ever to access the experience, knowledge, and resources of “the crowd”. From crowdsourced funding (i.e. Kickstarter) to helping ensure the safety of our children (i.e. the AMBER alert system) this new way of doing things has wide-ranging benefits, including helping you run your legal practice more efficiently.

What is crowdsourcing?

The concept of crowdsourced data is relatively straightforward. A repository of useful information can be built with the help of a large group of connected people. This collection of data – AKA a database – is then kept current by contributors who continually improve the data by adding relevant, missing, or new information. This crowdsourced database is always up to date and accessible by everyone, so everyone benefits.

Crowdsourced data in practice, at your practice

At DoProcess we built Unity® to give customers universal access to high quality, verified crowdsourced data. By harnessing the power of community, legal practices benefit from having all the pre-validated information they need at their fingertips. Gone are the days of manually searching through your contacts for a mortgage broker, digging into old hard drives, or having to use multiple systems to find basic information.

Unity harnesses the power of more than 15,000 legal professionals to keep its global databases up to date. Every time you update a record, you are not only improving your firm’s databases, but you are also supporting the growth of global databases for the entire community of legal professionals who use Unity. This way, records are updated and current when you need them. It reduces or eliminates the time required to make updates, as it’s likely another user has already added or made the change. Unity empowers your firm to do more, and to do it more efficiently.

How does crowdsourced data in Unity work?

First, it’s essential to understand that your client or realtor databases are never shared with other Unity users. They are kept entirely private and are only accessible by your office.

Only the following global contact databases are crowdsourced as they contain public information useful to multiple offices:

• Mortgagees
• Mortgage brokers
• Condo management companies
• Insurance brokers
• Jurisdictions
• Real estate brokers
• Surveyors
• Law firms/Solicitors

So how do these Unity databases use crowdsourcing to stay up to date?

1. When you add a new record or update an existing record, Unity passes the information on to the DoProcess team to be validated for quality and accuracy.

2. Once validated, the good data is added to Unity global databases where it can be used by all Unity users. If the change doesn’t meet our strict quality standards for inclusion in the global database, the user who made the change can still use their record themselves. It just won’t be visible to all Unity users.

3. Regardless of whether or not the change is validated, the user who made the change will be notified of the result.

This is crowdsourced data in action!

You can learn more about how Unity harnesses the power of 15,000 legal professionals to increase your efficiency here.

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