DoProcess Website enhancements
The website enhancement project creates a more user-friendly, personalized, and accessible experience for our customers. New features include geolocation, mobile responsive pages, and accessibility enhancements.
Previously, visitors, regardless of the province they’re in, would see all information on the website in the same way with no segmentation or customization. That meant customers would see product or training related information, even if it was not available in their province. Alberta customers for example, inadvertently signing up for Ontario webinars was an ongoing pain point.
How does geolocation work?
Geolocation refers to the geographical location of an internet-connected device. When a user enters doprocess.com, it will now detect their geolocation and tailor the content on the website accordingly. This creates a more meaningful user experience as the information most relevant to them is prioritized and easier to find.
How will geolocation improve the user experience?
Homepage – The homepage will have the most tailored experience. Our goal was to strike a balance between what is most relevant to local markets with consideration for firms that operate in multiple provinces.
- Rotating banners now show only the products available in their province.
- Example: A customer in British Columbia will see ProSuite banners, but not The Conveyancer.
- The products listed below the rotating banners are sorted in the same way, putting available products first on the list while excluding stop-sell products entirely. (Products that are no longer sold to new customers)
- Example: A customer in Ontario would see Unity first instead of The Conveyancer since there is a stop-sell on The Conveyancer in Ontario.
- The product testimonials most relevant to an area are shown.
- Example: A customer in Saskatchewan won’t see Estate-A-Base testimonials
- Only webinars available in the user’s area will be shown in the Training Calendar preview.
Webinars – Customers will only see the webinars available in their province and they will be sorted by date. While they have the option to see webinars in other provinces, this should eliminate accidental sign-ups for the wrong webinar.
Contact Us – section now provides a local phone number for sales and support, with the toll-free number below.
Products – Similar to how the products are listed on the homepage, the products will be sorted by their provincial availability. If a customer is in BC, ProSuite will be shown first.
Customer Success Team – When the users visit the Customer Success Team bios, they will first see the CSM assigned in their region.
Events – Events are now sortable by province
Footer – The footer of the website is now a site map, providing an additional navigation option for users looking for specific information.
Important to note: Geolocation functionality will work when entering the website from a customer’s PC or your own personal PC. However, as an employee, if you are logging in through the company network or through VPN, geolocation cannot be enabled, and therefore you will see all information as it appeared in the past.
Mobile Responsive Pages
A responsively designed website adapts to the device it is viewed on. This improves the user experience and increases the reach of a website to a larger user base who may use an array of devices.
Improving usability and accessibility
Implementing a responsive design does not necessarily mean fitting the entire website on the user’s screen. It means intelligently pruning the amount of information displayed and making adjustments to the design to improve the user experience.
An example of this is the main menu of doprocess.com. When viewed on a mobile device, the main menu compacts into three lines which can each be tapped to expand and show the full menu.
This saves valuable screen space for the most important messages we want customers to see when they land on doprocess.com.
The Accessibility for Ontarians with Disabilities Act (AODA) came into effect in 2005 and applies to Ontario’s public and private sectors. The goal is for the province to become fully accessible to people with disabilities by 2025. That includes web accessibility.
Vision impairment is one of the most common forms of disability. There are many visual elements on a website that improve or negatively impact a person’s experience. Low contrast between text and background, small font size, long lines of text, or spacing that is too great or too small are some of the factors that can prevent someone from reading our content.
When you visit doprocess.com, you’ll notice all of these elements were taken into consideration. Darker font colours, larger font size, the ability to change the font size, and text alternatives to images are among the accessible elements added. More work will need to be done to become fully AODA compliant, but we are now well on our way.